The third of three debates that I wrote for a business class a few years ago. The purpose of the assignment was to debate a business issue in less 200 words. I hope some Business Administration students will find this helpful. Debate 3: Should the House Bail Out Big Businesses Mr. Speaker, we are here today to […]
When planning a marketing campaign marketers have to take into account the changes in the marketing environment, including the competitive, social-cultural, technological, economic and political-legal environments. Here is an example of the changes that happen in these environments and their effect on Anheuser-Busch’s Budweiser marketing strategy.